Webull Launching Football Betting Markets Via Kalshi Partnership
Kalshi Volume Report: Prediction market sees a quarter of a billion dollars traded on sports last week. And Kalshi could be launching sports parlays soon.
Another financial platform is starting to integrate Kalshi’s sports markets.
Webull went live with Thursday’s opening NFL game between the Philadelphia Eagles and Dallas Cowboys:
Webull already had an agreement in place to allow for trading via Kalshi’s markets.
It’s not clear how many of Kalshi’s sports markets would be available in the short-term. Winners for NFL games seem like a safe bet, based on the first listed market.
There is currently some friction for getting started with this at Webull:
It’s more buried in the UX than at another Kalshi partner, Robinhood.
You have to “apply for event trading” at Webull.
Kalshi volume report
Editor’s note: The volume report will start looking a little different. If you’re interested in the tool that I am using to put this report together, feel free to reply to this email or reach out to dustin@closinglineconsulting.com.
It was the biggest week since the November elections at Kalshi, which hit almost $300 million in trading volume for Aug. 25-31. Activity was dominated by sports, and football in particular. Eighty-six percent of all trading at Kalshi last week came on sporting events, and nearly 50% of all volume was football.
(Here’s your regular reminder that volume is not a 1-to-1 correspondence with sports betting handle.)
Here’s a look at the breakdown by top-level category and the biggest categories by sport for Aug. 25-31:
Here’s a look at the top 20 markets from Aug. 25-31:
Fourteen of the top 20 markets at Kalshi involved betting on the winners of college football games, with four games generating more than $10 million in trading volume.
Beyond college football, the US Open in tennis was a major driver of volume, at almost 21% of all trading.
The outcome of two English Premier League games also cracked the top 20.
Only one non-sports market made the top 20: a market about what the Federal Reserve will do with interest rates.
Other prediction markets news
Kalshi could launch prebuilt parlays…soon?
Here’s the full text of an announcement on Kalshi’s Discord about a new market maker program, a liquidity incentive program, and new fees for sports markets:
We have some exciting news to share - several great updates are launching tomorrow, **September 3rd**!
**NEW: Market Maker Program Launch!**
We’re thrilled to introduce our brand new tiered market maker program! This program is designed to bring even better liquidity across our platform with dedicated support for:
• Pre-game markets
• Live game markets
• Economic markets
Whether you’re just getting started or you’re an experienced trader, our tiered structure offers opportunities at every level while making markets more efficient for everyone.
**COMING SOON: Volume/Liquidity Incentive Program**
We’re also working on something special - a liquidity incentive program that will bring more volume and better price efficiency to those unique niche markets you love. Keep an eye out for more details coming soon!
**UPDATE: Fee Schedule**
Starting tomorrow, we’re adding maker fees to the fee schedule for these tickers:
KXMLB, KXMLBAL, KXMLBNL, KXNFLMVP, KXNFLOPOTY, KXNFLDPOTY, KXNFLOROTY, KXNFLDROTY, KXNFLCPOTY, KXNFLCOTY, KXNCAAF, KXNCAAFACC, KXNCAAFSEC, KXNCAAFB12, KXNCAAFB10 KXNCAAFGAME, KXHEISMAN, KXNFLWINS, KXNFLAFCNORTH, KXNFLAFCEAST, KXNFLAFCWEST, KXNFLAFCSOUTH, KXNFLNFCNORTH, KXNFLNFCEAST, KXNFLNFCWEST, KXNFLNFCSOUTH, KXNFLAFCCHAMP, KXNFLNFCCHAMP, KXSB, KXSUPERBOWLHEADLINE, KXF1RACE, KXF1RACEPODIUM, KXBTCMAX150, KXBTCMAX, KXBTCMAX125, KXETHMAX, KXBTCMIN, KXETHMIN, KXEMMYDSERIES, KXEMMYCSERIES, KXEMMYDACTO, KXEMMYCACTO, KXEMMYDACTR, KXEMMYCACTR, KXRATECUTCOUNT, KXIPO, KXINXY, KXNASDAQ100Y, KXPGATOUR, KXEPLGAME, KXEPLTOP4, KXEPL, KXLLM1
These fees are currently necessary to ensure we can offer these markets on brokerages. **If you do not use limit orders on Kalshi, these fees will not impact you.** These are all part of our ongoing commitment to building the best possible trading experience while keeping our markets liquid and competitive.







