Ten Times Kalshi Said People Could Bet On Things
Kalshi has started moving away from “betting” and “gambling” language almost universally in recent weeks. So before all of that is lost to the sands of time, deleted by Kalshi, etc., I thought it would be a good time to aggregate some of the messaging Kalshi used before the recent legal firestorm. Enjoy.
In the App Store and Google Play
Kalshi has toned down its messaging on the places where you can download its app. But until recently, it would portray its product as “bet on the headlines” or “bet on the elections”:
App Store: Here is CEO Tarek Mansour sharing Kalshi’s App Store ranking, showing the “Bet the 2024 Election” tagline. And this is the only artifact of the Bet on the Headlines tagline I could find:
Google Play: Again, the actual listing is scrubbed of betting language in the Play Store, but you can still see it in search.
On social media
This is the easiest one to find, as Kalshi had aggressively marketed itself as a betting platform over the fall and winter. This will not be inclusive of every last thing I could find, these are just some examples:
Comparing itself to FanDuel (Instagram)
Here’s every time Mansour used the term “bet.” One example:
I started saving some of this stuff when Kalshi rolled out betting on the Super Bowl. Here are some Instagram ads that Kalshi was promoting:
On its site/blog
Some blogs are now deleted and redirected to the main blog:
Its “Press” section is almost entirely links to articles that refer to Kalshi as betting, demonstrating how much Kalshi leaned into that terminology before recently:
Doesn’t matter; the fix is in: Donald Trump Jr hired as Kalshi “advisor”; Trump names former Kalshi associate as chairman of CFTC; former Kalshi associate now with SEC/DOGE.